Entrepreneur, Strategist and Social Impact/Sustainability Expert helping brands, their leadership and teams align purpose and profit to drive strategy that wins in the culture of shifting values.
Kierstin De West is a leading authority on forecasting, tracking and understanding the monumental global cultural shift to purpose, social impact and sustainability in its broadest sense: the underlying trends that drive and characterize it, the influencers within in, the opportunities it presents and its impact on business, society, brands and culture. She is the founder and CEO of research and brand strategy consultancy Ci: conscientious innovation and the creator of its proprietary insights and data tool, The SHIFT Report.
Kierstin founded Ci in 2004 to specialize in the cultural shift to sustainability and social impact. Ci produces and delivers culture and data driven insights for brands to understand how their audiences are navigating this culture shift, to drive business and brand strategy.
"Over the last ten years, we’ve used Kierstin and her team at Ci to help us understand and apply her powerful framework and insights across our innovation portfolio. With her help, we’ve been able to better align our newest ideas with real consumer needs and value drivers. Kierstin is a powerful tool for us and her ability to provide deep and relevant information to our team makes us better."
- Al Van Noy, Global Head of Future Team, Adidas